AI-native production for every industry.

Every product. Every place. Every industry.

ANTI PICTURES makes the campaigns, product images, commercials and training films a business runs on, from the real product, in days.

Start a projectSee the work
Vintage shopMaybelline New YorkAmazonVornadoTargetTargetKITHKREWE

What we do

One product file in.
Everything out.

In · the real product

ReferencesPlace, cast, look.
StillsReal product, key frames.
MotionFilm, edit, score.
ComplianceBrand, legal, supers.
FormatsEvery size, every channel.

Out · in days

▶ 0:15Commercial16:9
Campaign3:2
Social9:16
Product page1:1
Print4:5
  • Commercial15 s · 6 s
  • Stillsevery variant
  • Formats5
  • Shoot days0
Services

What we make. From the real product.

Selected work
How we work

A production department, not a shoot.

Traditional

  • Studio, crew, models, per day
  • One look per shoot
  • Reshoot for every new colorway
  • Weeks between brief and assets
  • Budget tied to the calendar

ANTI

  • One creative direction, set once
  • A pipeline tuned to your catalog
  • New SKUs flow through the same system
  • Continuous delivery through the season
  • A monthly retainer, not a shoot budget
About

We don't just provide a service to your team. We become a part of it.

ANTI PICTURES is an AI-native production company. We make the images, video and web experiences a brand needs to sell, train and explain, at the volume a catalog demands, and we do it as an extension of your team rather than a vendor you brief and wait on.

Every asset starts real: real product, real places, real light. Our pipelines carry that standard across thousands of SKUs, so the hundredth image looks like the first one, and the next season starts where the last one ended.

Contact

Tell us what you need.

A catalog, a campaign, a launch film, a training library. Send the brief or the product files and we come back within a day with a fixed price and a delivery date.

Fashion · Campaign, lookbook and PDP
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Everyone But Her.

A vertical micro drama for a denim brand. A Chateau Marmont entourage: the assistant, the manager, the driver, the nanny, the stylist, the dog walker, and the star you never see. Six episodes, a trailer and confessionals, all cast, dressed and shot from one system.

What we did

  • Series bible, cast and world
  • Six episodes, trailer and social cutdowns
  • Confessionals
  • The denim carried through every scene
  • Paparazzi lookbook, ecommerce and PDP from one wardrobe

Why it works for fashion

Entertainment that sells the product. The show is the campaign, and it ships from the same system that makes the catalog.

Episodes
Confessionals
Lookbook
Ecommerce · on model
PDP · 360 and flats
Next project · CoutureSun in the lens.View project →
Couture · Comme des Garçons · Editorial film · spec
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Sun in the lens.

An analog editorial built on real runway looks from the Spring 2026 and Fall 2026 shows: the quilted red check, the burlap ruffles, the pink check cape, the tweed layers, the white pompom tulle, the black petal and bulb dresses. Each piece taken out of the show, unchanged, into fields, dunes, a forest, a night road and a rooftop at sunrise, shot the way a road trip gets shot. Expired film, heavy grain, light leaks, flash at dusk, sparklers on a beach.

What we did

  • Concept, locations and light
  • Runway looks kept exact: shape, fabric, colour, construction
  • Stills on expired film stock, in camera not in post
  • Four motion pieces, 16mm feel
  • Vertical and horizontal cuts

Why it works for couture

Couture is sold on feeling. The grain, the leaks and the sun in the lens are the point, and the system can make them on purpose, every time, without the garment ever leaving the atelier.

Key frames
Next project · FashionVintage shop. Galliano, underground.View project →
Fashion · Vintage shop · Campaign film
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Vintage shop. Galliano, underground.

A vintage John Galliano newsprint gown from Vintage shop, Los Angeles, on Lina Voss, one New York platform and one train. An eleven-second campaign film cast from the ANTI PICTURES roster and cut to a score written for it, produced end to end in four days without a permit, a crew or a shoot day.

What we did

  • Casting from ANTI Models
  • Archive piece photographed from the client's stock
  • Location direction, stills, film, edit and score
  • Hero, social cutdowns and PDP crops

Why it works for fashion

The same direction that made this film makes the rest of the season. Every colorway of the dress, every model on the roster, every cutdown, flows through the pipeline once it is set.

Key frames
Next project · EyewearMarfa.View project →
Eyewear · KREWE · Campaign test
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Marfa.

A summer campaign test for KREWE. Marfa: the water tower from the air, Prada Marfa, Route 90 at dusk, a vintage car and the wind. Stills, a hero film and b-roll produced to pitch the concept before anyone scouts a location.

What we did

  • Concept and location world
  • Key visuals and hero film
  • Product b-roll, macro
  • Boards for the pitch

Why it works for eyewear

The campaign is decided on the film, not on a treatment. Test the idea in days; shoot it, or ship it as is.

Key frames
Next project · Footwear & streetwearAir Jordan 7. Cave game.View project →
Footwear & streetwear · Kith × Jordan · Commercial · spec
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Air Jordan 7. Cave game.

A ten-second spec spot for the Air Jordan 7 Phantom / Lime Blast at Kith: a Gen Z pickup game inside the karst-cave court in Guizhou, macro and ultra-macro of the shoe planting, cutting and leaving the floor, speed ramps from high speed to slow motion, and a dunk under the cave arch with the crowd on the rocks. Original trap score, end card.

What we did

  • Real product referenced from kith.com
  • Real location referenced (Guizhou cave court)
  • Six-shot film, speed ramps, macro product
  • Score, edit and end card

Why it works for footwear & streetwear

Sneaker and streetwear drops land weekly and each one needs a film that feels like an event. The product is exact in every frame, the location is anywhere on Earth, or off it.

Key frames
Next project · BeautySixteen hours. Matte Ink.View project →
Beauty · Maybelline · Product film · spec
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Sixteen hours. Matte Ink.

A thirteen-second spec film for SuperStay Matte Ink: the pack in its own pigment, the arrow applicator drawing one stroke, the shade range, the finished lip. Four stills, four clips, an original score and a legal end card, produced in an afternoon.

What we did

  • Product reference from the real pack
  • Macro stills and product film
  • Score, edit and end card
  • Horizontal and vertical masters

Why it works for beauty

Beauty launches on a monthly calendar. Motion for every shade and every format, without a new studio day per SKU.

Key frames
Next project · AutomotiveBuilt for the roads that bring you closer.View project →
Automotive · Commercial · spec
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Built for the roads that bring you closer.

A twenty-second spec commercial. A real truck, referenced from sixteen angles so it is the same vehicle in every frame; a real coast road and lighthouse; a boy in a yellow raincoat reading the map. Cinematic edit, original score, full legal end card.

What we did

  • Vehicle reference and continuity
  • Location and story
  • Six-shot cinematic film
  • Score, end card, legal copy

Why it works for automotive

Manufacturers, aftermarket and dealer groups need commercial-grade film per trim, per market, per season. The vehicle stays identical; the story changes.

Key frames
Next project · Health & pharmaVelora. One tablet. Once a day.View project →
Health & pharma · DTC spot · compliance-ready
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Velora. One tablet. Once a day.

A complete direct-to-consumer unit for a GLP-1 tablet: pack hero, mechanism of action, lifestyle in slow motion, and every card a regulated spot needs. Supers, fair balance, actor-portrayal lines, ISI and end card, in the edit.

What we did

  • Brand system and pack
  • MOA and product film
  • Diverse lifestyle scenes
  • Supers, ISI and end cards

Why it works for health & pharma

Pharma is the largest advertising category in the country and every unit has to clear regulatory review. We deliver the whole unit, compliance-ready, so medical-legal review sees a finished spot.

Key frames
Next project · Home & furnitureEverybody Home.View project →
Home & furniture · Target · Commercial · spec
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Everybody Home.

A fifteen-second spec spot for Target Home in the big white studio of the Gap dance commercials: three ANTI PICTURES models swing-dance the housework with real Threshold pillows and lamps and a Brightroom laundry basket, freeze-frame moments, brass swing score, bullseye end card.

What we did

  • Casting from ANTI Models (Kai, Daven, Iris)
  • Real products pulled from target.com
  • Choreography, studio film, edit and score
  • End card and legal

Why it works for home & furniture

Home retailers launch collections every season and need campaign film that is fun, fast and on brand. A studio this white costs nothing to build here, and the roster never needs a call time.

Key frames
Next project · Home & appliancesSame day. Same breeze.View project →
Home & appliances · Amazon × Vornado · Commercial · spec
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Same day. Same breeze.

A twelve-second spec spot for Amazon: Ezra Cole opens the smile box in a pop-color kitchen, plugs in the real Vornado VFAN Vintage, and the wind takes the napkins, the curtain and the cat while he stays perfectly deadpan. Product hero, Prime tag, end card.

What we did

  • Casting from ANTI Models (Ezra Cole)
  • Real product from vornado.com
  • Art direction, film, edit and score
  • End card and legal

Why it works for home & appliances

Marketplaces and their brands need thousands of product spots a year, each one funny enough to stop a thumb. Real product, a face people remember, and a joke that lands in twelve seconds.

Key frames
Next project · ArchitectureFrom the render to the room. Day to night.View project →
Architecture & real estate · Render to photoreal
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From the render to the room. Day to night.

For an architecture studio's portfolio we took finished interiors and produced their night versions from the daytime photographs, so every project on the site toggles from day to night with one switch. The same pipeline runs the other way: drag the handle and watch the presentation render become the photograph.

What we did

  • Render ingestion and matching
  • Photoreal conversion, day and night
  • Day/night toggle built into the site
  • Interior, exterior and aerial sets

Why it works for architecture & real estate

Developers and studios sell from renders for years before there is anything to photograph. Photographic assets from the model, in every light, shorten the gap between plan and pre-sale.

Day to night · one photograph, both versions
Key frames
Next project · Internal videoField training. Module 3.View project →
Internal video · Velora · Training module · spec
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Field training. Module 3.

A pharma onboarding module for the sales force: a presenter, a clinic, a car, the rule on screen. The non-client-facing work every company needs and nobody wants to shoot.

What we did

  • Presenter-led module with supers and quiz cards
  • Clinic and field scenes from the roster
  • Script to finished module in a day
  • A library format: every module matches the last

Why it works for internal video

Training, onboarding, HR and product knowledge change every quarter. One system, one presenter, re-cut as the rules change, at a fraction of a shoot.

Key frames
Next project · FashionEveryone But Her.View project →